Usually, duplicating a key would require an costly journey to the locksmith, however New York-based KeyMe — which was based in 2012 by Greg Marsh, former director of finance at auto tech firm Aperia Applied sciences — hopes to vary the paradigm with a community of key-scanning kiosks. To this finish, the corporate as we speak introduced that it’s raised $35 million in funding from Brentwood Associates, bringing its complete raised to round $200 million following a $50 million debt financing spherical led by BlackRock final 12 months.
Marsh mentioned the recent funds will additional KeyMe’s objective to increase to 10,000 areas within the coming months as its buyer base grows to greater than 10 million individuals. “We’re constructing a brand new kind of robotics and AI firm to problem the shopper expertise requirements within the $12 billion a 12 months locksmith trade,” he mentioned in an announcement. “We’re excited to work with the Brentwood workforce to increase our providers to construct essentially the most trusted model within the locksmith trade.”
KeyMe affords key duplication and locksmith providers at over 3,000 areas in retailers throughout 49 states (up from 2,300 areas and 46 states as of April 2019), together with Albertsons, Autozone, Mattress Bathtub & Past, Big Eagle, Ikea, Kmart, Kroger, Menard’s Ceremony Assist, Sears and Kmart, and 7-Eleven. It claims its know-how is exclusive in its capability to repeat the “majority” of workplace, residential, and automobile transponder and RFID keys available on the market in below 30 seconds (it helps over 85% of all automotive keys), and in its mobile-first and cloud-based strategy to digital key scanning and storage. With the KeyMe app for iOS and Android, customers can save, copy, and share keys by way of electronic mail or textual content, and select from over 100 designs.
Right here’s how the kiosks work: Prospects insert a key, swipe their fingerprint, and let proprietary pc imaginative and prescient and machine studying algorithms get to work. The ensuing 3D picture of the important thing’s enamel is used to create a brand new key, which is both mechanically reduce on-site or shipped by way of commonplace mail inside three to 5 days. The entire shebang prices only a fraction of what a vendor or skilled locksmith would possibly cost — about 70% much less on common, or between $20 to $60. And KeyMe claims it has a “single digit p.c” error charge in contrast with the trade’s 15% to 20%.
Some consultants say tech like that of KeyMe and rivals MinuteKey and My Key Machine make it too simple to repeat digital entry playing cards, enabling criminals to clandestinely achieve entrance to high-security properties. However Marsh and Brentwood Associates accomplice Eric Reiter assert that KeyMe has mechanisms in place that may suss out key homeowners, together with time stamps, safety footage from kiosks, and cost logs.
Nonetheless, the 2 say that KeyMe solely retains a minimal quantity of identifiable knowledge on clients — sometimes electronic mail addresses, key knowledge, and mathematical representations of fingerprints — and that authorized names and mailing addresses are often purged after key orders ship. In addition they declare that any knowledge retained is divvied up and saved throughout three bodily locations, which means a malicious actor must break into all three methods in an effort to acquire it.
“Leveraging extremely refined know-how and delivering a extremely differentiated, handy and satisfying shopper expertise, KeyMe is nonpareil within the locksmith trade,” Reiter mentioned. “With a quickly scaling footprint throughout the U.S., potential for worldwide progress, and vital further shopper and residential providers to return, we’re excited to be partnering with such an excellent workforce.”
KeyMe’s current buyers embody Battery Ventures, Comcast Ventures, Questmark Companions, River Park Ventures, and White Star Capital.